Five New Features of Facebook 2022

Five New Features Of Facebook 2022 Everyone’s Talking About

Facebook is the most popular social media platform in the world. Day by day Facebook added new Features for increasing their users. With roughly 2.93 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide. 

Recently Facebook added some new features:

1. Integrating automated ad products.
2. Optimize Text Per Person Feature.
3. Ads for Facebook Shops.
4. WhatsApp Business App With Facebook Shop Integration.
5. Messenger Day The Snapchat way.

Details:

Integrating automated ad products:

In addition to the latest Facebook updates, Meta announced the integration of all of its ad automation systems with the Meta Advantage Suite. The two product groups that will be included are called "Advantage" and "Advantage+". The purpose of the tools is to help Facebook advertisers and brands improve their ad audience.

Optimize Text Per Person Feature: 

Facebook recently added the Optimize text per person feature. The Facebook Ads algorithm automatically looks at your main text, title, and description to determine which field to place where when the platform serves your ad. The algorithm personalizes field placement for each user, optimizing ad delivery each time.

Ads for Facebook Shops:

Facebook Stores was a revolution for the platform. Facebook launched this widely popular feature in 2020 in response to the massive small business crisis due to COVID-19. It is an immersive online shopping platform that small businesses can join for free and list their products in an audience of over 2 billion. This feature is currently limited to a few countries, including Brazil, China, Hong Kong, Indonesia, Malaysia, Mexico, Taiwan, Singapore, Philippines, Thailand, and Vietnam.

WhatsApp Business App With Facebook Shop Integration:

Facebook Ads have a click on the WhatsApp feature since 2018, but recent developments have made it possible for the entire Facebook shop to be published on the WhatsApp Business app. It offers merchants the opportunity to seamlessly communicate with customers on both platforms and have an engaging brand experience on both platforms.

Messenger Day The Snapchat way:

Launched in early March, Messenger Day is a direct hit for Snapchat and Instagram Stories. While there are similar features like filters and stickers, Facebook's stab at the storytelling app goes a bit deeper. Messenger Day, which can be found directly in Facebook Messenger, acts more like a conversation starter, letting you see who's online and active in real time.